CRIB

Community Resource and Information Bureau

Essentials of Fundraising 2: Skills for Successful Fundraising

Course Summary
Event Date: 
Tue, 08/11/2011
Time: 
10.00am - 4.00pm
Co-ordinator: 
Mike Umoren
Community Research and Information Bureau (CRIB)



Content:
This is the second session in a series of two courses, designed to develop and improve your fundraising skills and the competence of your management committee. Part 2 will focus on: understanding income spectrum, developing projects, demonstrati ng the need for the project and deciding on appropriate fundraising methods.

At the end of the course participants will be equipped with the skills to make good funding applications, increase their prospect of getting funding for their projects, understand how to find funders, various methods of raising funds and the monitoring requirements of funders.

To Book:
To book a place please complete the attached booking form and return it to Voluntary Action Lewisham, 120 Rushey Green SE6 4HQ enclosing a cheque for the relevant course fee.  Please phone or e-mail Mike: 020 8698 6034  mike@valewisham.org.uk

Who is the course suitable for?: 
Management committee members and/or those responsible for making funding applications for their organisations. Further courses will be made available in the new year. Further courses will be available in the New Year.
Prerequisites for attending this course: 
This is mainly for those who attend Part 1 and those with some fundraising experience.

Towards Sustainability III - improving sustainability

Improving Sustainability

For an organisation looking to improve its sustainability it is hard to point to specific steps. So much depends on where the organisation is starting from.

Governance

Some organisations will need to look at governance. If an organisation is employing staff, has leased premises, or is thinking of contracting to run a service they should look at limiting their liability. All of these examples could potentially lead to the organisation being liable for substantial costs. If the organisation is unincorporated the trustees are liable to pay these. If the organisation is incorporated in most cases the liability falls on the organisation rather than the trustees. Another area to examine is whether the right skills are available to the Management Committee.

Other areas of Risk

Other areas of risk may include a failure to carry out adequate risk assessments, not having equal opportunities policies, failing to take professional advice over investments, not having relevant insurance in place, a lack of financial controls etc.

Financial Controls

Particularly when facing turbulent times a tight control on finances can be helpful. If there is a chance that funding may be cut, having up-to-date financial records, a cashflow-analysis, and a good idea of costs will make planning far easier. This may make the difference between an organisation closing and being able to continue. It may also mean that some organisations close rather than continuing when they should not (and breaking the law by doing so).

Planning

Some organisations may benefit from looking at improving their planning. This will usually require the financial information mentioned above. In addition to Business Planning or Strategic Planning, in turbulent times it may be a good idea to look at contingency planning. This involves looking at a number of scenarios. For example, what would happen if funding was cut by 5%, by 15%, or cut entirely? Having already explored the options available, a funding cut becomes easier to cope with, as decisions do not have to be made immediately with inadequate information. Instead it becomes possible to respond proactively rather than reactively to a situation.

Another type of planning that would be useful for organisations is a form of Emergency Response Planning. This deals with questions such as:

  • What would happen if we couldn’t access our premises (due to fire, flood, etc)?
  • What would happen if we lost our computer server?
  • Who are the key members of staff and how would we cover for their absence?

There are many more questions that could be added and the questions will differ from one organisation to another. Like the contingency planning they enable an organisation to respond to a crisis.

The consequence of not addressing sustainability

The consequence of failing to address sustainability is to remove the choices available to an organisation. Some areas will have an immediate effect, other areas will only become apparent in times of crisis, still others will act to drain the organisation over time. Many can be prevented by acting in advance.

 

BIG Lottery logo

This is a summary of a report prepared by the CRIB Project entitled “Towards Sustainability”. This summary was first printed in the March edition of Grapevine. A full copy of the report can be downloaded from here.

More information
For more information contact: 
Allan Pearson

Towards Sustainability II - factors affecting sustainability

Early factors affecting sustainability

Some factors affecting sustainability may go back to when a group was first formed. Three in particular are:

  1. Vision
    The group thinks through what it wants to achieve and draws up ideas of how to achieve it. Once this has been agreed it can be hard to change even if the original vision was flawed or duplicates other work
  2. People
    The people that come together to form a group each bring their own strengths, ideas, skills, contacts and experiences. Unfortunately they also bring weaknesses, prejudices and attitudes or beliefs. The precise combination of strengths and weaknesses can either reinforce or reduce the viability of the organisation.
  3. Structure
    Decisions on a legal structure are often made at a comparatively early stage. Unfortunately since these decisions have an effect on how the group operates they can also affect the organisation’s long-term viability. While it is possible to change a legal structure it can be a very difficult and time-consuming process.

Other Critical Factors

There are many more areas that affect sustainability in addition to those already mentioned. They include:

  • Having a diverse range of funding sources that are stable and sufficient
  • Having the skills needed by the organisation. These skills change over time depending upon the stage an organisation is at in its life-cycle and the work it is doing.
  • The way the group understands a problem, plans and breaks the problem down into manageable chunks
  • Access to information such as funding opportunities, local and national policies and strategies, best practice, etc
  • How adequate a group’s financial controls are and whether the group has up-to-date knowledge of its finances and commitments.
  • Whether an organisation duplicates the work of other organisations
  • How well the projects run by an organisation fit into its long-term strategy. Sometimes a project may attract short-term funding but be counter-productive to long-term strategy.
  • The vision an organisation has of its work and whether this is able to sustain the group’s activities
  • How an organisation views the long-term and whether it plans for the future
  • How an organisation responds to a changing environment. Local and Central Government strategies and policies can change drastically with comparatively little notice. Voluntary organisations need to be forward looking to adapt to these changes.
  • Whether an organisation is able to devote adequate time to reducing risk, planning, making funding applications, preparing policies, etc
  • Whether the organisation monitors the results of its work, communicates this with funders and other stakeholders and uses the information to inform its future work
  • Although leadership styles differ a good leader will help their organisation be sustainable by:
    • Providing direction and impetus
    • Being forward-looking
    • Making timely responses to opportunities and threats
    • Promoting the organisation
    • Being knowledgeable about the environment their organisation works in
    • Embodying the culture of the organisation
  • BIG Lottery logo

    This is a summary of a report prepared by the CRIB Project entitled “Towards Sustainability”. This summary was first printed in the March edition of Grapevine. A full copy of the report can be downloaded from here.

    More information
    For more information contact: 
    Allan Pearson

    Towards Sustainability I

    Towards Sustainability

    The goal of sustainability for voluntary and community sector organisations has been in the mainstream for at least 10 years, although the idea is likely to be much older than that. At this point most people will probably immediately think of financial sustainability; while this is very important, it is not the only factor that affects the long-tem viability of an organisation.

    With the current talk of public sector cuts, sustainability is a obvious concern at the present, especially since a significant part of the sector’s funding comes from public sources. It also seems likely that there will be more demands made on voluntary and community sector organisations just at the same time as the cuts take effect. In this context it is important to realise that a sustainable voluntary sector may not be the same as a thriving voluntary sector.

    The term ‘sustainability’ seems to be fairly straight-forward, but for a voluntary organisation it has three component parts.

    1. The most obvious sign of a sustainable organisation is that it is still in existence as a ‘dead’ organisation clearly hasn’t been sustained.
    2. The second factor is whether the organisation is providing a service for members or service users/clients. If the organisation doesn’t provide anything, or isn’t planning to do so, it might as well not exist.
    3. Finally the service has to be relevant. If the service isn’t taken up because it isn’t addressing needs the organisation may survive, but it doesn’t serve any purpose.

    In addition to the normal requirements of funding, equipment, and premises, etc voluntary organisations also require considerable ‘soft’ inputs such as encouragement, drive, ideas, creativity, and initiative. Although support organisations can assist, these are largely dependent upon the make-up of the voluntary organisation. There is also a need for a range of skills, which is an area where support organisations can help. However, the particular range of skills needed will change during the life of the organisation

    Is sustainability always relevant?

    Although sustainability is sometimes put forward as being the ideal that all voluntary and community organisations should aim towards, it isn’t always relevant.

    • Time limited organisations may be only intend to exist for a certain period of time or to address a short-term need.
    • An organisation may have succeeded in meeting the need it was set up to address. In this case there may be no further need for the organisation.
    • Pilot Projects. An organisation may have been set up to pilot a new approach or a new area of work.
    • In some cases the need for an organisation may have changed as demographics have changes or work may have been taken over by other organisations with more resources.

    Sustainability and Risk

    There can be a conflict between what some see as the purpose of the voluntary sector and the ability to be sustainable. For example the voluntary sector can be seen as the place to experiment with different approaches, take risks, and tackle unpopular causes. It is also often seen as filling the gap between the public and private sectors. All of these can impact on the ability to be sustainable as the more unpopular or innovative an approach is, the more risky it is and the more likely it is to fail. Groups in this position may need to spend longer on funding applications, find that they have a smaller pool of funders and need to spend more time justifying their work. However, it is embracing this risk and coping with these difficulties that leads to developing new solutions and meeting long-term or unmet needs.

    One way of addressing sustainability is to reduce the risks faced by an organisation. However, minimising risks takes time and resources. These may not be available to smaller organisations. For example, if key members of staff need to attend training or prepare policies they may not be able to devote time to running activities. When an organisation is dependent upon trustees or volunteers to run services this danger can be magnified as they may have other demands on their time in the form of family, work, or study.

    In addition to the risks involved in a particular approach there are also risks arising from legislation. These include:

    • Health and Safety
    • Governance and legal structures
    • Employing staff
    • Inappropriate financial controls
    • Lack of forward planning
    • Risks to reputation
    • Failing to take legal/investment advice

     

    BIG Lottery logo

    This is a summary of a report prepared by the CRIB Project entitled “Towards Sustainability”. This summary was first printed in the March edition of Grapevine. A full copy of the report can be downloaded from here.

    More information
    For more information contact: 
    Allan Pearson

    Towards Sustainability

    Towards sustainability

    This is a report funded by the Big Lottery and prepared by the CRIB project. 

    New guidelines for Tudor Trust

    Tudor Trust, one of the countries largest charitable foundations, have issued new guidelines to cover the year until March 2012. They prefer to support organisations with an income of less than £1 million with 20% of their funding going to organisations with an income of less than £50,000.

    ... read more.

    Gimme, Gimme, Gimme

    Gimme, Gimme, GimmeThe Gimme Gimme Gimme report from nfpSynergy is the name of a new report from nfpSynergy. While it is intended as a guide to organisations new to fundraising it is also useful for organisations reviewing their fundraising.

    ... read more.

    Transition Fund Briefing Session

    The BIG Fund (part of the BIG Lottery) has announced dates for briefing events in London for the Transition Fund.

    The Transition Fund is a £100 million fund to help charities, voluntary groups and social enterprises affected by public spending cuts adapt. It helps to make organisations "which deliver high quality public services be more resilient, agile and able to take opportunities presented by a changing funding environment".

    The briefing events are open to organisations which meet the following criteria:

    1. Civil society organisations with an income of between £50,000 and £10 million
    2. At least 60% of your income is from taxpayer funded sources
    3. You must spend at least 50% of your taxpayer funded income on service provision in at least one of the following areas – health and social care; homelessness; education and training; offender rehabilitation; welfare to work/ employment services; children and families; debt counselling and legal advice
    4. Your free reserves must not be more than six months
    5. You face significant cuts; you will experience cuts of least 30% of your taxpayer funded income in 2011/12, as compared to your most recent set of signed annual accounts
    6. The minimum grant size is £12.5k and grants will meet no more than half your taxpayer funded income. This means that you will have lost at least £25k
    7. The majority of the grant expenditure will be on change activities
    8. You are delivering the majority of your services in England. For further eligibility informationwww.biglotteryfund.org.uk/transitionfund To register for the event, please emailtransitionlondon@bigfund.org.uk by 8 December 2010 clearly stating in the subject line which two hour session you are able to attend (copy directly from the bullet points below), along with your name, phone number, organisation, address and any access requirements. Demand is expected to be high for these events and there are a limited number of places in each session, so please indicate all of the dates and times you are available.
    • 13 December at 10am – London
    • 13 December at 2pm – London
    • 14 December at 10am – London
    • 14 December at 2pm – London

    Due to space constraints, registration is limited to one person per organisation. Spaces will be allocated on a first come first served basis.

    If you are unable to attend a briefing session, all of the information you need on eligibility and applying is available on the Big Lottery website. After the regional briefing sessions all of the information from the events including the presentation will be uploaded to the BIG website.

    New Lottery Programme for overseas poor and marginalised communities

    The Big Lottery announced a new funding scheme for overseas communities today. This is aimed at Voluntary and community organisations who are working in partnership with NGOs overseas

    The programme will offer funding of between £50,000 and £500,000 for up to 5 years for projects that "improve access to primary education, health care and natural resources, build sustainable livelihoods and support disadvantaged people to exercise their basic human rights". The programme will run from 2010-2015. Until the end of 2012 £25 million will be available with the budget from 2012-2015 to be decided later.

    ... read more.

    Youth in Focus opens to applicants

    The BIG Lottery has launched its Youth in Focus programme. This offers grants of £500,000 to £1 million. The fund is targeted at supporting vulnerable young people through changes in their lives.

    This programme only applies to organisations working with young people that are:

    ... read more.

    Reasons funders may fail to provide feedback

    A recent article on the Third Sector website - Why funders rarely give feedback - looks at some of the reasons why funding applications fail and why funders may not provide feedback.... read more.

    Emergency Budget Analysis

    Budget Updates

    There were a number of announcements in last weeks budget that will affect Voluntary and Community Groups. Rather than listing each one we have provided links to the analysis provided by a number of organisations:

    NCVO

    ACEVO

    Directory of Social Change

    j4b

    News Shopper

    Direct Gov

     

    Future funding applications

    When making funding applications remember two changes:

    • VAT will rise to 20% on 4th January 2011
      The standard rate of VAT (Value Added Tax) will rise to 20 per cent from 4 January 2011. The current rate is 17.5 per cent.
    • Employee and employer NI rates will increase by 0.5% in April 2011
      The government has announced that the employee, employer and self-employed rates of National Insurance contributions (NICs) will increase by 0.5 per cent from April 2011 in addition to the 0.5 per cent increase announced in 2008.
      There are also changes to the starting point for paying National Insurance and increases to the personal allowances. These may mean that some low-paid or part-time workers do not pay tax and/or national insurance.

    New constraints on charities operating overseas

    Charities working overseas

    There are two changes that have been recently introduced that affect organisations spending money overseas. These could affect some of the organisations in Lewisham that include other countries in their area of operations.

    Finance Act

    Part of the Finance Act 2010 allows Her Majesties Customs and Revenue (HMRC) to judge whether money spent overseas is spent on charitable activities or not. If it decides that the money was spent on non-charitable activities HMRC may withdraw the tax relief on that money. To avoid this organisations spending money overseas should keep full records of the money spent.

    Bribery Act

    The Bribery Act 2010 also includes measures that while not aimed at charities could affect charities. The act creates four new offences, including bribing a foreign official and failing to prevent a bribe being paid.

    Control of money sent overseas

    Both of these measures could affect organisations that send money overseas, but do not control how the money is spent. This is something that the Charity Commission has already advised against. In at least one inquiry report they ruled that money raised for charitable purposes remained the responsibility of the charity that raised the money and that it could only be spent on charitable purposes. Passing money to another organisation, even if it was also charitable did not remove the obligation to ensure that the money could only be spent on charitable activities. See Charity Commission guidance for charities working overseas.

    Free guide to relocating premises

    The Charity Finance Director's Group have published an online guide for finance professionals on relocation premises.

    'Relocation: A Charity Finance Professional's Guide' compiles several fascinating case studies written by finance professionals in the charity sector. The guide also acts as a practical reference resource, with essential legal and financial information regarding relocation, as well as useful checklists that can be printed off and utilised.

    For a copy of the guide go to http://www.cfdg.org.uk/cfdg/good_practice_publications.asp.

    Free videos for voluntary and community groups

    Students at the University of Westminster are offering voluntary and community groups the opportunity to have a free video made for help in fundraising or campaigning. According to a report in Third Sector:

    The students, who specialise in TV production and have taken a course on how to make campaigning and fundraising films for charities and voluntary groups, will produce films lasting between 30 seconds and six minutes for small charities that could not otherwise afford to make promotional videos.

    The charities will be allowed to use the films on their own websites and on social networking sites.

    Ged Maguire, a senior lecturer in TV production at the University of Westminster, said students wanted to give their time free of charge in order to gain experience.

    "Charities can approach us with their requirements and we will work with their marketing departments," he said. "The charities will be given full editorial approval."

    He said the students would prefer to work with London-based charities, and were free between now and August.

    Charities interested in taking up the offer should contact [Ged] Maguire at g.maguire@westminster.ac.uk.

    Organisations looking to take advantage of this offer are recommended to approach Ged as soon as possible.

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